Category:

Branding, Identity, Naming, Tagline

Design Challenge:

Design your own professional brand identity. It must be distinctive, authentic and memorable to evoke your brand essence. Done well, it will communicate your distinctions and create a competitive advantage. It should describe succinctly who you are, what you do, and what you promise to deliver.

Creative Solution:

For my professional brand identity, I designed a halftone photo booth self-portrait with a bold typographic “K” layered over it. The geometric structure of the letter creates a grid of varying blue hues and opacities, symbolizing adaptability and depth in my design approach. The photobooth image merges vintage and modern aesthetics, reflecting my ability to blend tradition with innovation. The sharp, block typeface conveys precision, versatility, and a dynamic creative process. Together, these elements form a distinctive and authentic identity that represents my multifaceted design style and strategic approach to visual communication.

Deliverables:

Business Card, Letterhead, Second Sheet, #10 Envelope, Note Card, Envelope, Website